“People don’t care how much you know, until they know how much you care.”
“People don’t care how much you know, until they know how much you care.”
Teddy Roosevelt
Teddy Roosevelt
What guides our thinking
What guides our thinking
In true collaboration with our clients, we reveal deeply hidden truths that inform effective decision-making.
We revise and reframe how we think
We redefine the concept of strategy
We reinvigorate our partners to think differently
We’re addicted thinkers
We’re addicted thinkers
We’re not your average consulting firm—we’re addicted thinkers. Our unique approach is called Connected Intelligence, designed to access, release, and activate the insight, imagination, and power hidden within an organization.
For leaders with the ambition to create value, drive change and be a force for good
For leaders with the ambition to create value, drive change and be a force for good
For years we’ve helped organizations of all kinds uncover what truly drives them. Because real, lasting change starts with understanding what makes you tick.
IlluminationUncovering the emotional DNA of the organization or brand and the context in which it operates
ImaginationIdentifying the North Star of the brand or organization and defining core strategic drivers
IntentionDeveloping the roadmap for sustainable success
ImmersionAdopting the new way of thinking and applying it to the everyday
Structural Mapping Process®
Structural Mapping Process®
One of our unique tools, the Structural Mapping Process (SMP), our proprietary methodology, allows us to uncover the deeply held beliefs and needs of the marketplace to reveal all aspects of the big picture. In other words, we help our clients see the unseen.
Business breakthroughs
Business breakthroughs
- Sotheby’s International Realty
I had the pleasure of working closely with L’Institut to discover our brand DNA before creating a transformational global campaign. My executives and top agents were blown away by their methods and acumen.
- The Cadillac Fairview Corporation Limited
Their approach and style allowed us to really move as a team while leveraging the ideas and energies of each individual person. I highly recommend their approach for complex organizations that want to make real change happen quickly.
- JW Marriott
The L'Institut team helped us articulate a truly ownable and differentiated brand purpose—one that aligned key stakeholders and gave us a clear sense of direction. Their process didn’t just clarify who we are; it unified us around why we exist.
Where we’ve made an impact
Where we’ve made an impact
Thanks to our unique Connected Intelligence tools and processes, we have helped our clients see their organizations, their brands, their strategy, their identity in a new light. Take a look at the difference our work has made.